According to the World Tourism Organization, Mexico has one of the largest tourism industries in the world. In 2005 it was the seventh most popular. The most notable tourist draws are the ancient Mesoamerican ruins, and popular beach resorts. The coastal climate and unique culture – a fusion of European (particularly Spanish) and Mesoamerican cultures; also make Mexico attractive. The peak tourist seasons in Mexico are during December and during July and August, with brief surges during the week before Easter and during spring break at many of the beach resort sites which are popular among vacationing college students from the United States.^[142]

Mexico is the twenty-third highest tourism spender in the world, and the highest in Latin America.^[143]